The web works to a set of rules that differs significantly from other communication media. What works on a brochure isn't necessarily the best content for a website and vice versa. When you come to develop a site, it's vital that you start from a standpoint of how the web is used. Remember that it takes positive action to visit your site, more so than simply to read a brochure. So it's important to repay visitors for their effort. Don't just tell them how great your company is; give them useful information. Give them insight into what they might ask of you and think of pieces of advice or samples of your expertise that will be appreciated. For an engineering site, maybe you could be offering equivalence tables or interactive conversion charts. For holidays, give tips about certain locations and so on.

Look for ways of making your site actually deliver a service. This isn't possible for every business, but where you can, make the site deliver something for your customers. Order tracking, on-line order management, specification tools and other such applications make your site a powerful tool, rather than just a less convenient version of your brochure.

We have a large and growing portfolio of websites, from simple advertising communication to powerful on-line applications that go far beyond the typical e-commerce shopping basket. The technology is the easy part, it's knowing how to use it that produces results.