You may never have thought of yourself as an entertainer. But that's what a successful presenter has to be. That doesn't mean a constant stream of observational humour (unless that suits your style of course), but it does mean that you have to keep your audience interested. And to do that, you have to make sure they enjoy your presentation.

Most presentations aren't built this way. We grind through interminable agendas and introductions to our company's capability, when all your audience wants to know is what you can do for them. We'll help you cut to the chase.

Jem's presentation style has made all of the Toad seminars a hugely popular and worthwhile event. Last year's 'Making Sense of…' series, run in co-operation with Business Link, saw sold-out venues and consistent ticks in the 'excellent' feedback box. He's been an exponent of multimedia presentations since his first attempt in 1975. That involved cine projectors, multiple tape recorders and a bank of Kodak Carousels - who says life was simpler then?

All of his seminars bring difficult marketing concepts into clear, everyday focus. He's always maintained that you can't interest people unless you entertain them; in this seminar he shows just how easy that can be.

'For once a marketing seminar that made marketing seem accessible and fun rather than all-embracing and terrifying'

'I found the whole seminar very informative and enjoyable'

''A morning well spent!'

'Fresh ideas, presented with confidence and a sense of fun'

'I only wished I had known about the previous seminars and I would have attended those too'